The Satisfaction Level of Foreign Tourists in Indonesia

被引:0
作者
Amanah, Dita [1 ]
Agustini, Fauzia [2 ]
Harahap, Dedy Ansari [3 ]
机构
[1] Univ Pendidikan Indonesia, Bandung, Indonesia
[2] Univ Negeri Medan, Medan, Indonesia
[3] Univ Islam Bandung, Bandung, Indonesia
来源
QUALITY-ACCESS TO SUCCESS | 2021年 / 22卷 / 181期
关键词
satisfaction; tourism development; infrastructure; accommodation; promotion; customer satisfaction index; Indonesia;
D O I
暂无
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Tourist satisfaction needs to be considered for developing a country's tourism. This paper attempt to analyze the level of satisfaction of foreign tourists towards the elements of tourism development. The study focuses in Medan, the third largest city in Indonesia, which is known as Paris Van Sumatra. A total of 100 foreign tourists from 28 countries became respondents in this study, which was then analyzed by the CS/ method (Customer Satisfaction Index). Respondents were obtained through purposive sampling techniques, that is foreign tourists who had visited Medan. The data came from distributing questionnaires to foreign tourists. The elements of tourism development that are measured are infrastructure, accommodation and promotion. The results of the Customer Satisfaction Index analysis found that the satisfaction of foreign tourists obtains a score of 61.73%. The results are in the range of 51-65%. This shows foreign tourists feel quite satisfied with the infrastructure, accommodation and promotion of tourism in Medan. Based on the level of expectations of foreign tourists, the infrastructure received the highest score (312.50) compared to other tourism development elements (accommodation and promotion). That is, tourists really expect better infrastructure in Medan viz. road conditions, telephone networks, hospitals, offices, bridges, etc. This article tries to provide recommendations to government regarding elements of tourism development such as infrastructure, accommodation, promotion, especially the emphasis on infrastructure improvements. This article tries to provide recommendations to government regarding elements of tourism development such as infrastructure, accommodation, promotion, especially the emphasis on infrastructure improvements. If the government manages the elements of tourism well, it will give satisfaction to tourists.
引用
收藏
页码:117 / 123
页数:7
相关论文
共 29 条
  • [1] Agustini F, 2009, ANALISIS SIKAP KONSU
  • [2] Al-Ababneh M., 2013, Interdisciplinary Journal of Contemporary Research in Business, V4, P164
  • [3] Aldebi H, 2018, International Business Research, V11, P74, DOI [10.5539/ibr.v11n1p74, DOI 10.5539/IBR.V11N1P74]
  • [4] Amanah D, 2015, INT J EC COMMERCE MA, VIII, P500
  • [5] Amanah D., 2016, INT J BUSINESS MANAG, V4, P376
  • [6] Amanah D., 2018, MANAGEMENT SCI LETT, V8, P371, DOI DOI 10.5267/J.MSL.2018.4.009
  • [7] Amissah E.F., 2013, American Journal of Tourism Management, V2, P26
  • [8] Armstrong G., 2014, MARKETING INTRO
  • [9] Batista Maria da Graça, 2014, TMStudies, V10, P16
  • [10] Blazeska D., 2018, UTMS Journal of Economics, V9, P85