Investigating the Role of Collaborative Innovation Networks and Customer Participation on New Product Performance Cinnagen Co

The impact of collaborative innovation networks on the process of corporate performance has attracted particular attention in recent years. Collaborative innovation networks comprise a collection of suppliers, customers, competitors, universities and research institutes. This study aimed to investigate the role of collaborative innovation networks and customer participation on the performance of new products of Cinnagen Co. Structural equation technique using the least squares method with Smart PLS software was used to analyze the data. The results show that there is no significant direct relationship between customer participation and new product development, but this variable has a direct and significant effect on the performance of the new product, mediated by attraction capacity variables and innovation capabilities. The results also show that collaborative innovation networks mediate innovation capabilities that influence new product performance.