The Application of Data Mining Technology in Cigarette Tobacco Marketing

被引：0

作者：

Yang, Lihua ^{[1
]}

Li, Baolin ^{[1
]}

机构：

[1] Hubei Univ Automot Technol, Sch Econ & Management, Shiyan, Hubei, Peoples R China

来源：

2014 2ND INTERNATIONAL CONFERENCE ON PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE (PMSS 2014), PT 2 | 2014年 / 50卷

关键词：

Data mining; Cigarette tobacco marketing; Sales forecasting;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Firstly, the application research of data mining technology in cigarette tobacco marketing fields are summarized mainly from products. customers and sales management three aspects. Secondly, different models were established based on the company's cigarette tobacco historical sales data. Due to the disadvantages for a single model, a combination forecasting model is proposed based on seasonal index and RBF neural network model. Finally, the prediction accuracy of different models are comparized and analyzed, the experiment result proved combined model is better than a single model.

引用

页码：215 / 220

页数：6