Rural Tourism Service Quality Management: Theoretical Approach

Rural tourism sector is becoming growing business in countries of European Union. New challenges are arising for tourism centres and agencies in the frame of presentation new tourism services, which are available to fulfil arising demand in rural tourism sector. Indication of economic impact is target shift to determine the necessity to implement new activities in regional rural tourism sector. Finally, economic impact of rural tourism can help for local authorities to develop separate regions. Most scientific discussions are oriented on findings how to create competitive rural tourism in rural areas. Current problem is arising when service quality management process concerning the appliance, of local cultural peculiarities of separate regions is becoming target problem for farmsteads. Author presents the problem, which covers the elements of service quality management, describes the service quality management model as a result of up-grade regional tourism and determines concept of economic impacts of rural tourism. Rural tourism service delivery process has a base of implication of regional products as a tool to present local traditions for tourists and local attendance. Finally, diversification of tourism service frame and prices in different EU regions forces to investigate the premises under which the regional tourism could become more competitive, and to create the possibilities to affect the consumers' expectations by increase their sensitivity to regional products and tourism services.