THE IMPACT OF INNOVATION ON GOODWILL NUMBERS IN EMERGING RETAIL MARKETS

While nowadays acquired goodwill is no longer limited to the retail sector, such an item can still be called an innovation of thereof, while providing information about a merchant's custom and influence. This paper is designed as an empirical investigation into the value relevance of goodwill numbers and the basis for goodwill impairment numbers in the retail sector, with a sample drawn exclusively from emerging retail markets The results help us to identify a link between goodwill impairment and the intangible assets ratio. The findings suggest that identifying intangible assets in the process of retail mergers and acquisitions increases the volatility of goodwill numbers and increases the chance of registering goodwill impairment.