The focusing effect of self-evaluation threat in coaction and social comparison

This article contends that the presence of a coactor leads to a focusing effect whenever this presence represents a threat or a potential threat to self-evaluation. Experiment I showed that attentional focusing appears in the presence of an actual (in the case of upward comparison) or potential (in the case of mere coaction) threat to self-evaluation but not in its absence (in the case of downward comparison). Experiments 2 and 3 confirmed that the presence of a coactor affects focusing because the coactor represents a potential threat and showed that introducing a threat in downward comparison can produce a focusing effect. Experiment 4 showed that removing the threat in upward comparison decreases the focusing effect. Experiment 5 confirmed that the effects observed in upward comparison are due to attentional focusing and not to an increase in effort. Contributions to social facilitation, social comparison, and attention research are discussed.