'My Strength is Not for Hurting': Men's Anti-Rape Websites and their Construction of Masculinity and Male Sexuality

Acquaintance sexual assault prevention in the USA has largely comprised educational programs for women on college campuses and has left an unmet need for interventions targeted at men in the general community. Men's anti-rape websites attempt to address this need. This article describes a sample of six such sites and examines them for insights into the social discourses on masculinity and male sexuality that they both produce and reflect. Findings indicate that these sites construct alternative masculinities, using socio-sexual behavior to delineate the boundary between 'good'/non-rapist and 'bad'/rapist masculinity, and use the rhetorical strategy of othering the rapist, with a few interesting exceptions. Sites' depictions of consensual sex and rape are also briefly described. Implications of these discourses for rape prevention are discussed.