CAN LOCAL PEOPLE HELP ENHANCE TOURISTS' DESTINATION LOYALTY? A RELATIONAL PERSPECTIVE

被引：34

作者：

Nam, Minjung ^{[1
]}

Kim, Insin ^{[2
]}

Hwang, Jinsoo ^{[3
]}

机构：

[1] Pusan Natl Univ, Res Inst Social Crit RISC, San 30, Busan 609735, South Korea

[2] Pusan Natl Univ, Dept Tourism & Convent, San 30, Busan 609735, South Korea

[3] Dongseo Univ, Div Tourism, 47 Jurye Ro, Busan 617716, South Korea

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2016年 / 33卷 / 05期

关键词：

Attributes of local people; personal connection; destination distinctiveness; WOM intention; RAPPORT-BUILDING BEHAVIORS; EMOTIONAL ATTACHMENT; INTERGROUP CONTACT; SCALE DEVELOPMENT; BRAND EQUITY; ATTITUDES; SATISFACTION; PERCEPTIONS; CUSTOMERS; CONTAGION;

D O I：

10.1080/10548408.2016.1167386

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study identifies key attributes of local people in enhancing tourists' personal connection and examines whether personal connection to local people induces the destination's distinctiveness and consequently positive word-of-mouth (WOM) intentions regarding the destination. For the empirical tests, data were collected from 280 tourists to Japan from South Korea and analyzed. The results indicate that (1) three attributes of local people (physical attractiveness, displayed positive emotions, and helpfulness) improved the personal connection; (2) the personal connection increased destination distinctiveness and WOM intentions; and (3) destination distinctiveness perceived by tourists generated WOM intentions. These results have important theoretical and practical implications.

引用

页码：702 / 716

页数：15

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