Metaphors of Big Data

被引：0
作者：
Puschmann, Cornelius [1 ]
Burgess, Jean [2 ]
机构：
[1] Humboldt Univ, Berlin, Germany
[2] Queensland Univ Technol, Brisbane, Qld 4001, Australia
来源：
INTERNATIONAL JOURNAL OF COMMUNICATION | 2014年 / 8卷
关键词：
data; big data; conceptual metaphor; semantics; science; technology; discourse analysis; SOCIOLOGY; ARGUMENT; SCIENCE; WAR;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Metaphors are a common instrument of human cognition, activated when seeking to make sense of novel and abstract phenomena. In this article we assess some of the values and assumptions encoded in the framing of the term big data, drawing on the framework of conceptual metaphor. We first discuss the terms data and big data and the meanings historically attached to them by different usage communities and then proceed with a discourse analysis of Internet news items about big data. We conclude by characterizing two recurrent framings of the concept: as a natural force to be controlled and as a resource to be consumed.
引用
收藏
页码：1690 / 1709
页数：20
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