Warm glow is associated with low-but not high-cost sustainable behaviour

被引：90
作者：
van der Linden, Sander [1 ]
机构：
[1] Univ Cambridge, Dept Psychol, Downing Site, Cambridge, England
来源：
NATURE SUSTAINABILITY | 2018年 / 1卷 / 01期
基金：
英国经济与社会研究理事会;
关键词：
INTRINSIC MOTIVATION; INCENTIVES;
D O I：
10.1038/s41893-017-0001-0
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Why do people contribute to important societal causes, such as sustainability? This study hypothesized that people are motivated to help because they anticipate a sense of warm glow from acting green. Although results reveal that 'feelgood' affect mostly drives low-rather than high-cost behaviour changes, harnessing people's intrinsic motivation to help the environment may be an underleveraged mechanism for promoting sustainability.
引用
收藏
页码：28 / 30
页数：3
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