The objective of this work is to present novel correlation coefficients under the intuitionistic multiplicative preference relation (IMPR), for measuring the relationship between the two intuitionistic multiplicative sets, instead of intuitionistic fuzzy preference relation (IFPR). As IFPR deals under the conditions that the attribute values grades are symmetrical and uniformly distributed. But in our day-to-day life, these conditions do not fulfill the decision maker requirement and hence IFPR theory is not applicable in that domain. Thus, for handling this, an intuitionistic multiplicative set theory has been utilized where grades are distributed asymmetrical around 1. Further, under this environment, a decision making method based on the proposed novel correlation coefficients has been presented. Pairs of membership and non-membership degree are considered to be a vector representation during formulation. Three numerical examples have been taken to demonstrate the efficiency of the proposed approach.