WHO DOES JOIN THE ANTI-BRAND COMMUNITIES ON THE INTERNET?

被引：0
|
作者：
Brandao, Amelia [1 ]
Popoli, Paolo [2 ]
机构：
[1] Univ Porto, Dept Management, Porto, Portugal
[2] Parthenope Univ Naples, Dept Management & Quantitat Methods, Naples, Italy
来源：
13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS | 2020年
关键词：
negative feelings; negative consumer-brand relationships; brand hate; anti-brand movements; anti-brand communities; anti-brand websites; social networks; WORD-OF-MOUTH; CONCEPTUALIZATION; ENGAGEMENT; CONSUMERS; REVENGE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：1296 / 1299
页数：4
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