From gaming simulation to case method - Empirical study on business game development and evaluation

Both Gaming Simulation and Case Method are traditional and powerful tools to carry out educational courses in a business school. However, there have been few studies to integrate Gaming Simulation and Case Method methodology. This paper presents a new practical approach for this purpose. At Graduate School of Systems Management, Tsukuba University, we have ten years experiences on the business modeling course with BMDL/BMDS (Business Model Description Language/ Business Model Development System) architecture. Base on the experience, in this paper, we have developed a new business game: "Case of Asahi Super Dry". The aim of this game is to explore managers' decision making strategies in a quantitative business operation domain through the successful case of Japanese brewery company. Using the developed model, we tried to evaluate the effectiveness for Case Method on Gaming Simulation. The experimental results have suggested the benefits of the proposed approach.