The continuous use behaviour of 3G mobile video phone services

被引：6

作者：

Lee, Bong Gyou ^{[1
]}

Lee, Younghee ^{[2
]}

Kim, Sang Chul ^{[3
]}

机构：

[1] Yonsei Univ, Grad Sch Informat, Seoul 120749, South Korea

[2] Busan Dev Inst, New Project Planning Bur, Pusan 614050, South Korea

[3] KT Corp, Biz Convergence Business Dept, Seoul 138240, South Korea

来源：

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2010年 / 8卷 / 04期

关键词：

mobile video phone; theory of planned behaviour; continuous use intention; WCDMA; mobile communication; PLANNED BEHAVIOR; GRATIFICATIONS; TELEPHONE; TALK;

D O I：

10.1504/IJMC.2010.033832

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Despite rapid technological advancement it has been very difficult for service providers to develop killer applications in mobile communication markets. The objective of this study is to analyse the influential factors on continuous use intention for 30 mobile video phone services. The results showed that attitude, subjective norm, and video phone function exert a significant influence on continuous use intention for video phone services and video phone function and video phone call quality exert influence on user attitude. This research will provide useful implications for staff and researchers who are building two-way service based profit models, including mobile video phone services.

引用

页码：371 / 391

页数：21

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