Promoting online learners' continuance intention: An integrated flow framework

被引：169

作者：

Guo, Zixiu ^{[1
]}

Xiao, Lin ^{[2
]}

Van Toorn, Christine ^{[1
]}

Lai, Yihong ^{[1
]}

Seo, Chanyoung ^{[1
]}

机构：

[1] UNSW Australia, Sch Informat Syst Technol & Management, Sydney, NSW 2052, Australia

[2] Nanjing Univ Aeronaut & Astronaut, Coll Econ & Management, Nanjing 211106, Jiangsu, Peoples R China

来源：

INFORMATION & MANAGEMENT | 2016年 / 53卷 / 02期

关键词：

Continuance intention; Flow experience; Online learning; Perceived hedonic value; Perceived utilitarian value; Satisfaction; Telepresence; TECHNOLOGY ACCEPTANCE MODEL; LEARNING CONTINUANCE; VIRTUAL WORLDS; PSYCHOLOGICAL-RESEARCH; CUSTOMER SATISFACTION; BEHAVIORAL INTENTIONS; COGNITIVE ABSORPTION; SUPPRESSOR VARIABLES; OPTIMAL EXPERIENCE; PERCEIVED EASE;

D O I：

10.1016/j.im.2015.10.010

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Despite the rapid growth and significant benefits of online learning, retaining students in online courses remains a key challenge. This study empirically tests an integrated model that simultaneously examines factors influencing students' attainment of flow experience in online learning and the impacts of flow on their online learning continuance intention. The results identified telepresence as the most significant factor influencing students' flow experience in online learning. Perceived hedonic value played the most important mediating role transmitting the effects of flow on students' continuance intention. The implications of the study for both research and practice are discussed. (C) 2015 Elsevier B.V. All rights reserved.

引用

页码：279 / 295

页数：17

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