This article analyses the Shangrao area's economic conditions through the aspects of gross economic value, industry structure, and investment in fixed assets, further explaining the logistics development situation of Shangrao in terms of infrastructure equipment, the status quo of logistics development as well as logistics corporations development. Based on what is mentioned above, Shangrao's 2003-2012 data on gross domestic product, the total output value of primary industry, the secondary industry and the tertiary industry, total Shangrao retail amount, import and export volume, Shangrao fixed asset investment, per capita income, cargo and freight turnover, etc, combined with using multivariate regression model and measurement stepwise regression method to analyse the impact factors of Shangrao regional logistics demand. The study results show that: the total retail sales of social consumer enjoy the most significant impact on logistics needs of Shangrao region. If the total retail sales of social consumer products increase by an additional ten million Yuan, cargo volume would increase 459.9792 million tons, so as the freight turnover would increase by 0.00924 billion ton-km.
