STYLISTIC AND COMMUNICATIVE ASPECT OF MODERN UKRAINIAN TEXT

The article is devoted to the study of stylistic and communicative aspects of the modern Ukrainian newspaper text. The theory of textual structures that is relevant for analyzing of media texts is described. It has been established that one text can be interpreted differently depending on the author's or perceptual type. Genre, meaningful and pragmatic features of the media's texts, which are caused by changes in the boundaries between the functional styles of speech and ways of reflecting reality, are considered. It has been analyzed and proved that modern newspaper text is functionally heterogeneous: it combines elements of artistic and scientific texts with the dominance of artistic style. Means of realization of artistic linguistic poetics in newspaper text are quotations, allusions, centonic texts, language games, text polyphony, actualization of the role of the author or reader, stylistic methods of parody and imitation. It has been established the dominance of the addresser of the modern newspaper text, which is expressed by its active position and author's monologue. It is noted that newspaper text is characterized by the use of techniques traditionally associated with artistic stylistics and poetics of fiction.