Cherry-picking

被引：103

作者：

Fox, EJ ^{[1
]}

Hoch, SJ

机构：

[1] So Methodist Univ, JCPenney Ctr Retail Excellence, Dallas, TX 75275 USA

[2] Univ Penn, Wharton Sch, Dept Mkt, Philadelphia, PA 19104 USA

来源：

JOURNAL OF MARKETING | 2005年 / 69卷 / 01期

关键词：

D O I：

10.1509/jmkg.69.1.46.55506

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors analyze cherry-picking in the context of grocery shopping, comparing the behavior of consumers who visit two grocery stores on the same day (8% of shopping trips) with single-store shoppers. The authors find cherry-picking to be consistent with rational economic behavior. Cherry pickers benefit by saving 5% more per item while buying systematically (67%) larger market baskets.

引用

页码：46 / 62

页数：17

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