The Functional Model of Using Visualization and Digitalization for Media Literacy Development in Media Education Process

Speaking about the media component in organization of education, we consider such a branch of modern science of mass media and mass communication as media education. In the paper the functional model of using visualization and digitalization in modern media education is considered. Visual cognition concept in "media education" is introduced. Visual cognition covers many aspects such as object recognition, attention and search, word recognition and reading, eye movement control and active vision, short-term and long-term memory for long-term memory and visual imagery development. Cognition refers to how an individual acquires and processes information, those who veer toward a visual cognitive style prefer to process visual information rather than verbal information. Several strategies when processing visual data are considered in the study. The phenomenon of media literacy is highlighted in modern media. Visualization is studied as a tool for "packaging" education with media potential. The main attention is paid to visual messages potential in the media. Based on the analysis of different approaches to education, the effectiveness of this potential is assessed in terms of increasing media competence of the student audience, including future journalists, producers, filmmakers and designers who will be taught to create modern print and online media.