A dual supply chain revenue sharing contract considering online reviews and rebate

被引：11
作者：
Xia, Zhen-juan [1 ]
Liu, Yong [1 ]
Zhang, Qi [1 ]
机构：
[1] Jiangnan Univ, Sch Business, Lihu Lake Rd 1800, Wuxi 214122, Jiangsu, Peoples R China
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2022年 / 21卷 / 03期
基金：
中国国家自然科学基金;
关键词：
Supply chain; Online reviews; Rebate; Revenue sharing contract; DISTRIBUTION-SYSTEM; COMMON RETAILER; WHOLESALE-PRICE; COORDINATION; MANUFACTURER; COMPETITION; STRATEGIES;
D O I：
10.1057/s41272-021-00340-z
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
There exist a variety of channel conflict problems in dual supply chain, some manufacturers and retailers often consider consumers' reviews and adopt some measures such as rebate and revenue sharing in order to deal with these problems and expand their respective markets and gain more profits. In this paper, considering the effect of the online reviews and rebate on supply chain, we establish a dual-channel supply chain model, and exploit it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then we deign a coordination contract through revenue sharing.
引用
收藏
页码：321 / 331
页数：11
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