Making CRM Work through Supply Chain Efficiency

被引：0
作者：
Xu, Wei [1 ]
机构：
[1] Guangdong Univ Finance, Dept Accounting, Guangzhou 510520, Guangdong, Peoples R China
来源：
PROCEEDINGS OF 2009 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATION, LOGISTICS AND INFORMATICS | 2009年
关键词：
D O I：
10.1109/SOLI.2009.5204007
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
CRM failed to work well in reality because it is simply recognized as software. This paper regards CRM as an advanced management philosophy and practice with which organizations achieve enduring profitable growth and long-term value optimization through building and increasing loyalty of potential and current customers. To make CRM work through supply chain efficiency, the CRM strategy, the CRM-ERP integration architecture and the trust between supply chain participants shall above all be carefully considered.
引用
收藏
页码：614 / 619
页数：6
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