The SWOT Analysis of Chinese Yong Hui Supermarket Chain Development Strategy Research

被引：0

作者：

Li, Ying ^{[1
]}

机构：

[1] Fujian Polytech Informat Technol, Fuzhou, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, EDUCATION MANAGEMENT AND SPORTS EDUCATION | 2015年 / 39卷

关键词：

SWOT analysis; Yong Hui supermarket; Chain; Development strategy; Research;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

As the China's retail industry opening to the outside world and the foreign large chain supermarket pouring in, making the fierce competition even more severe. Some big supermarket chains has been lost in the plight of survival. Therefore, in order to promote the fast and healthy development, improving the market competitiveness and seeking new development ways has become a big issue. This article uses the Yong Hui supermarket as the research object, which is the model of China "agriculture to super" promotion. We use the SWOT method to analyze the interior and exterior environment and put forward some strategic decisions, which may have some practical significance.

引用

页码：2399 / 2402

页数：4