Performance drivers in new product development Evidence from expert interviews

被引：0
作者：
Pflaum, Benedict [1 ]
Weissenberger-Eibl, Marion A. [1 ]
机构：
[1] Karlsruhe Inst Technol KIT, Dept Innovat & Technol Management, Karlsruhe, Germany
来源：
2016 IEEE EUROPEAN TECHNOLOGY AND ENGINEERING MANAGEMENT SUMMIT (E-TEMS) | 2016年
关键词：
new product development; systems thinking; critical success factors; content analysis; EARLY WARNING SIGNS; SUCCESS FACTORS; PROJECTS; INNOVATION;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Despite being risky, cost intensive and complex, new product development (NPD) projects are essential to ensure long-term competitiveness. Therefore, the aim of this paper is to identify and explore NPD performance drivers from a practitioner's perspective. Taking a systems model with 20 performance categories as a research guide, 25 qualitative expert interviews have been conducted to validate and adjust the set of performance drivers. The resulting systems model consists of 25 categories and 34 sub-categories. Quantitative results show that all categories derived from theory are important but differ in the degree of implementation.
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页数：8
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