Community Development Using a Sustainable Tourism Strategy: a Case Study of the Jordan River Valley Touristway

This paper presents the results of a 10-year collaboration among Yarmouk University, the University of Arkansas and the Jordanian government to develop a sustainable tourism strategy against the backdrop of political and economic uncertainty. It reports our efforts to develop a touristway through the Jordan River Valley that integrates the valley's heritage, archeology, and Christian and Islamic religious sites. It also analyses our community development work in Umm Qais, the touristway's northern anchor, and how our plan contributes to Northern Jordan's economic development. We conclude with a discussion of the specific insights gained from our experiences that may serve others addressing similar issues. Copyright (C) 2007 John Wiley & Sons, Ltd.