Traditional Weaving House in Isfahan as a museum for promoting last-chance tourism

Nowadays, due to the development of urbanization and the change in people's lifestyle, many traditional arts and crafts have vanished or been forgotten. In this regard, museums can play an important role in introducing and preserving them. Museums which display declining indigenous handicrafts are destinations for last-chance tourism. The Traditional Weaving House in Isfahan is the place where looms for weaving, including cotton, and some other traditional textiles are displayed and presented; hence it is known as the Textile Museum. The major objective of this study is to introduce the Traditional Weaving House as a last-chance tourism destination. In addition, the SWOT method was used to identify the strengths, weaknesses, opportunities, and threats of the museum. The data were gathered through questionnaires (an open questionnaire and a closed questionnaire for professionals and experts in the field of museums and tourism). Data were analysed using a coding method and the SWOT method. A SWOT analysis was used to identify the required management strategies to improve the museum's conditions. The research findings illustrated that the museum should strive to apply a conservative strategy to turn the weaknesses into opportunities. Hence, the museum may consider the following conduct: taking over competitors, reduction of costs, improvement of the product, development of new products and searching for new markets.