Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism

被引:25
作者
Li, Xiang [1 ]
Xie, Chaowu [1 ]
Morrison, Alastair M. [2 ]
Nguyen, Thi Hong Hai [2 ]
机构
[1] Huaqiao Univ, Coll Tourism, Quanzhou 362021, Peoples R China
[2] Univ Greenwich, Sch Business, Dept Mkt Events & Tourism, London SE10 9SL, England
基金
国家教育部科学基金资助; 中国国家自然科学基金;
关键词
ethnic tourism; ethnic minority village tourism; tourist experience; motivations; perceptions; attitudes; TRAVEL; YUNNAN;
D O I
10.3390/su13042364
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Ethnic minority villages are a vital part of tourism in certain destinations, often attracting many domestic and international visitors to experience unique local cultures and authentic lifestyles. However, much of the relevant literature has not examined tourist motivations, perceptions, and attitudes regarding ethnic minority village tourism. This exploratory qualitative research analyzed user-generated blogs uploaded by people sharing their ethnic minority village experiences in Guizhou Province, China. ROST Content Mining6 software was employed to identify motivations, perceptions, and attitudes toward minority village tourism. The findings indicated that tourist experience included natural aesthetic, cultural aesthetic, service and interaction, and entertainment. The main motivation was to experience unique cultural activities. The strongest perceptions were of the local villagers, Miao and Dong family life, and tourism services and environments. Tourist attitudes were mostly positive. Suggestions for better satisfying tourist needs and improving experiences were derived from the data.
引用
收藏
页码:1 / 18
页数:18
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