A CUSTOMER MANAGEMENT MODEL IN SPORTS SERVICES; A SYSTEM DYNAMICS APPROACH

被引：0
|
作者：
Martinez, J. A. [1 ]
Martinez, L. [1 ]
机构：
[1] Univ Politecn Cartagena, Dept Econ Empresa, Cartagena, Spain
来源：
REVISTA INTERNACIONAL DE MEDICINA Y CIENCIAS DE LA ACTIVIDAD FISICA Y DEL DEPORTE | 2009年 / 9卷 / 36期
关键词：
customer management; sport management; system dynamics; WORD-OF-MOUTH; IMPACT;
D O I：
暂无
中图分类号：
G8 [体育];
学科分类号：
04 ; 0403 ;
摘要：
In this research a customer management model of sports services is formulated. This model may serve as a strategic tool that will allow managers to better understand the flow of customers in the sports centre. System dynamics has been used in order to deal with this complex task. The model is explained using a didactic approach. Finally, the equations and the program syntax are provided.
引用
收藏
页码：431 / 453
页数：23
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