authenticity;
Fan culture;
ordinariness;
participation;
vote-in formats;
D O I:
10.1177/0267323109345609
中图分类号:
G2 [信息与知识传播];
学科分类号:
05 ;
0503 ;
摘要:
Exploring the vote-in formats Strictly Come Dancing and Britain's Got Talent, this article examines how mass communication is changing as a result of audience involvement via digital platforms. The central argument is that feedback opportunities provided by new technology represents new ways of connecting with the audience, and thus new challenges for the TV industry.