DRIVERS OF THE EVOLUTION OF THE CORPORATE SOCIAL RESPONSIBILITY: COUNTRY ASPECT

The study examines the influence of the country aspect on the development of the corporate social responsibility. Using the comparative analysis of the level of intensity of application of the principles of CSR in the field of entrepreneurship in Russian Federation and the United States of America, this study finds that the level of the sustainable development of economy is connected with the intensity of application of the principles of CSR in the economic field. Approaches to the study of CSR are classified; a comparative analysis of the theoretical approaches of Russian and American authors is carried out. The historical evolution of the development of corporate citizenship with the determination of the influence of economic factors on the formation of the institute of entrepreneurship is presented.