Reexamination of attendee-based brand equity

被引：40

作者：

Lee, Jin-Soo ^{[1
]}

Back, Ki-Joon ^{[2
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

[2] Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, Houston, TX USA

来源：

TOURISM MANAGEMENT | 2010年 / 31卷 / 03期

关键词：

Attendee-based brand equity; Brand association; Differential effect of brand knowledge; STRUCTURAL EQUATION MODELS; MEASUREMENT INVARIANCE; CUSTOMER SATISFACTION; LOYALTY; TRUST;

D O I：

10.1016/j.tourman.2009.04.006

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331-344], this study reexamines attendee-based brand equity by additionally sampling regional CHRIE conferences (RCs) and comparing the data with I-CHRIE's annual conference (IC) in the context of our theoretical model. This research not only increases the theoretical validity of the previous model of attendee-based brand equity, but also explores brand equity as captured through the differential brand knowledge effect by comparing IC and RCs. (C) 2009 Elsevier Ltd. All rights reserved.

引用

页码：395 / 401

页数：7

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