Study on Diffusion of Product Innovation

This paper intent to make a interdisciplinary studies on product creation and communication theories. In the light of the principle of diffusion of Innovation in developing communication theories, it is about product innovation with a revolutionary new perspective and sets up diffusion model to bring enlightenment on this topic. In contrast to traditional innovation thinking, this is more than a procedure; and much easier for product designer to hold. Therefore to explore the issue of product innovation is important to diffusion.