Pluralism of News and Social Plurality in the Colombian Local Media

Information on the management of local administrations and the actions of the political leaders who govern them is essential for citizens to exercise their political rights. It is therefore necessary for these administrations to provide quality information that the media can use as sources for their news stories. At the same time, these media outlets have to compare and report while taking into account the plurality of their audiences. However, in local settings, collusion exists between political power and media owners that restricts the plurality of news, favoring the dominant political interests and hiding the demands, interests and protagonism of other social actors. We study this problem in the Caribbean Region of Colombia. We analyze the information that the town halls of the main cities in the region provide to the media and how the largest print newspapers and main regional television news broadcasters report on local politics. We compare these news stories to establish whether there is a plurality of news reports. In addition, we analyze the key elements of the news items disseminated by private media outlets to establish whether they report a limited vision of reality: the topics covered, the protagonists referred to in headlines and news stories, and the sources against which the news and images are compared. The results reveal shortcomings that result in similar information between public information and private media content, thus limiting the plurality of news reports and the social protagonism of other social agents. Ultimately, this hinders quality journalism that satisfies the interests of citizens.