The Role of Ethics and Social Responsibility in Organizational Success: A Spanish Perspective

被引:58
作者
Vitell, Scott John [1 ]
Ramos, Encarnacion [2 ]
Nishihara, Ceri M. [1 ]
机构
[1] Univ Mississippi, University, MS 38677 USA
[2] Univ Seville, Seville, Spain
关键词
marketing ethics; ethical decisions; ethical judgments; DECISION-MAKING; MORAL INTENSITY; PERCEIVED IMPORTANCE; JOB-SATISFACTION; COMMITMENT; BUSINESS; ANTECEDENTS; CONSEQUENCES; MANAGEMENT; JUDGMENTS;
D O I
10.1007/s10551-009-0134-9
中图分类号
F [经济];
学科分类号
02 ;
摘要
Ethics has assumed a dominant position in the current economic debate, and this study focuses on ethics as a legitimate underpinning to good business decision making. Using a self-response survey of marketing managers in Spain, the current theory on ethical decision making is extended. Results support the mediating influence of the PRESOR construct (an individual's perception of the importance of ethics and social responsibility for the effectiveness of the organization) on relativistic and idealistic moral thinking when one is considering the moral intensity of a situation. In addition, the study found support for the relationship between relativism (negative), idealism (positive), corporate ethical values, and job satisfaction, thereby providing additional support for the prior theory. Finally, a thorough review of the extant literature and suggestions for future ethics research in the marketing field are included.
引用
收藏
页码:467 / 483
页数:17
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