Digital economy value chain: concept, model structure, and mechanism

The paper breaks through the existing research on digital economy and value chain, puts forward to digital economy value chain (DEVC) for the first time, discusses the connotation, value activity composition, and value chain characteristics of the digital economy value chain. Digital Economy Value Chain is the innovation of the value chain driven by digital elements (data, digital technology, digital mode, etc.) and the integration of the digital economy and value chain. Its foothold in the digital elements and its essence is the chain organization of value creation activities of the digital economy. Every value-added link of the digital economy value chain can realize value creations. The flow direction of the value chain is the process of value creation and value transfer. At the same time, this study attempts to analyse the operation mechanism of the digital economy value chain. This paper analyzes the formation mechanism, transmission mechanism, and the working mechanism of the digital economy value chain, reveals the operation mechanism of the digital economy value chain, and constructs a complete theoretical framework of the digital economic value chain.