The Effect of Information Signals on Strategic Voting in Mock Mayoral Elections

While theoretical work on strategic voting emphasizes the importance of elite messages in persuading minor party supporters to abandon their first preference, few empirical studies have examined this relationship. I argue that while poll results certainly increase the likelihood of changing one's vote, explicit information signals can increase this probability even more. Furthermore, these effects will be moderated by the presence of a counter message and the sponsor of the explicit information signal. These hypotheses are tested with data generated from two experiments.