Customer Empowerment in the Digital Age

被引：68

作者：

Acar, Oguz Ali ^{[1
]}

Puntoni, Stefano ^{[2
]}

机构：

[1] Kings Coll London, Sch Business & Management, Mkt, London WC2R 2LS, England

[2] Erasmus Univ, Rotterdam Sch Management, Dept Mkt Management, NL-3000 DR Rotterdam, Netherlands

来源：

JOURNAL OF ADVERTISING RESEARCH | 2016年 / 56卷 / 01期

关键词：

PRODUCTS; FIRMS;

D O I：

10.2501/JAR-2016-007

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：4 / 8

页数：5

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