Customer Empowerment in the Digital Age

被引：64
作者：
Acar, Oguz Ali [1 ]
Puntoni, Stefano [2 ]
机构：
[1] Kings Coll London, Sch Business & Management, Mkt, London WC2R 2LS, England
[2] Erasmus Univ, Rotterdam Sch Management, Dept Mkt Management, NL-3000 DR Rotterdam, Netherlands
来源：
JOURNAL OF ADVERTISING RESEARCH | 2016年 / 56卷 / 01期
关键词：
PRODUCTS; FIRMS;
D O I：
10.2501/JAR-2016-007
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：4 / 8
页数：5
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