Contingency variables for customer share of visits to full-service restaurant

被引：40

作者：

Kim, Wansoo ^{[1
]}

Ok, Chihyung ^{[1
]}

Canter, Deborah D. ^{[1
]}

机构：

[1] Kansas State Univ, Manhattan, KS 66506 USA

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2010年 / 29卷 / 01期

关键词：

Contingency variables; Consideration set; Brand preference; Customer share of visits; Full-service restaurant; CONSIDERATION SET COMPOSITION; VARIETY-SEEKING BEHAVIOR; SWITCHING BARRIERS; SATISFACTION; COMMITMENT; COSTS; MODEL; CONSEQUENCES; INTENTIONS; WALLET;

D O I：

10.1016/j.ijhm.2009.07.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study sought to reveal the direct effect and/or moderating effects of contingency variables in relation to customer share of visits. The hypotheses of this study were tested based on responses from 277 general U.S. full-service restaurant customers, using a series of (moderated hierarchical) regression analyses. The direct effects of social switching costs. lost benefits costs, procedural costs, and intrinsic inertia were positive whereas that of intrinsic variety-seeking was negative on customer share of visits. Consumer involvement and perceived brand heterogeneity were found to enhance the effect of brand preference on customer share of visits. (C) 2009 Elsevier Ltd. All rights reserved.

引用

页码：136 / 147

页数：12

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