The Content Management Industry: Status and a Glimpse of the Road Ahead

The content management industry is facing the problem of managing the information efficiently which is flowing continuously. IT and information professionals need to understand organizational objectives and how to use Enterprise 2.0 and Web 2.0 to share information without losing control. The first issue is that most business-people do not realize that they have a content problem; they think the organization is doing well as long it has enough storage capacity and connectivity. Second, collaboration in the workplace has evolved, creating more user empowerment. A major factor that will affect the management of content going forward is SharePoint. One more issue, which will continue to increase in importance, is that of governance, risk management, and compliance. Effective content governance and management can provide organizations with incalculable value and ROI.