Determination of the Best Formula to Increase Company Revenues Using CART Algorithm

Indonesia experienced growth in production capacity. Particularly at subsector chemical industry, pharmacy and traditional medicines have a capacity of being 78,15 % in the second quarter of 2018. Although, the overall production of several types of production has increased sales. The purpose of this study was to identify the categories of drug production and formulate the best formulas in developing strategies for drug production companies so that they could focus on the production of drugs that had selling power and had the best impact on the increase company's revenue. Decision tree approach algorithms using CART and analysis in place with more than one type of data can provide the best alternative formula in determining the focus of production of the company so that it can predict the company's revenue trends during certain circumstances. This study can minimize unnecessary production costs from companies, especially for the production of other types of drugs that have low sales levels and do not have an impact on company revenues. In addition, the company may also have several alternative strategies in increasing revenue in several different ways that arc tailored to the target audience and resources. The advantages of the CART algorithm in determining formulas in the future can continue to be developed with the use of other problems by continuing to pay attention to the variables that cause change that continue to occur due to the shift in character and individual needs.