Factors Affecting Medical Tourism Destination Selection in Greece

One of the main reasons for the ever-improving quality of health services in countries that are popular destinations for medical tourism and compete with the quality of services in developed countries is due to the increasing use of modern medical technology. The purpose of this study was to investigate the factors affecting medical tourism destination selection in Greece. A cross-sectional study with retrospective data collection was carried out. The study sample consisted of 446 adult patients with good knowledge/use of the English language, recently discharged from dialysis and IVF units in Greece who filled in a self-administered questionnaire. Statistical analysis was carried out with the SPSS 21.0 statistical package. Overall, 84.9% of the participants reported that the clinic's state of the art medical equipment appeared to be very important for their final decision. Moreover, 90.8% stated that the comfort of the medical equipment was another significant factor. The use of modern medical technology can improve medical tourism experience and grow the contribution to its market growth.