What is bibliometrics and why should you care?

Viewed in the aggregate, a company's publications represent one of its greatest business assets. Can professionals in the information and communication fields help their company understand the return on its investment in publishing? The field of bibliometrics studies publication patterns by using quantitative analysis and statistics. Bibliometrics can be either descriptive, such as looking at how many articles your organization has published, or evaluative, such as using citation analysis to look at how those articles influenced subsequent research by others. Counting publications can be useful for doing some comparisons, but citation analysis allows you to look at the impact those articles have had on others by determining how often they are cited. Citation analysis can also show what journals, organizations, and even countries have high impact in different fields of research. The Institute for Scientific Information (ISI) has been a leader in the citation analysis field since 1961, when ISI published the first Science Citation Index. Pacific Northwest National Laboratory (PNNL) has been using data from ISI for both descriptive and evaluative purposes. This data is used to track what the researchers at the Laboratory are writing and then comparing research groups within the organization over a period of years to identify trends and opportunities. PNNL has also used citation analysis to explore what organizations and academic institutions are doing research in certain fields for partnering opportunities.