Fair Trade Managerial Practices: Strategy, Organisation and Engagement

被引：28

作者：

Bezencon, Valery ^{[1
]}

Blili, Sam ^{[2
]}

机构：

[1] Pontificia Univ Catolica Peru, CENTRUM Catolica, Lima, Peru

[2] Univ Neuchatel, Inst Enterprise, CH-2000 Neuchatel, Switzerland

来源：

JOURNAL OF BUSINESS ETHICS | 2009年 / 90卷 / 01期

关键词：

Fair Trade; strategy; engagement; Fair Trade principles; Fair Trade products; distribution; corporate social responsibility (CSR); case studies; Switzerland; CORPORATE SOCIAL-RESPONSIBILITY; COFFEE; CERTIFICATION; PREFERENCES; QUALITY; ETHICS; MARKET; POWER;

D O I：

10.1007/s10551-009-0029-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The number of distributors selling Fair Trade products is constantly increasing. What are their motivations to distribute Fair Trade products? How do they organise this distribution? Do they apply and communicate the Fair Trade values? This research, based on five case studies in Switzerland, aims at understanding and structuring the strategies and the managerial practices related to Fair Trade product distribution, as well as analysing if they denote an engagement with Fair Trade principles. The results show a high heterogeneity of strategies and engagement. In general, strategies implemented by mainstream actors contribute to increase Fair Trade global sales but do not convey the transformative message of Fair Trade through their engagement. The latter is rather communicated through alternative channels. Problems and potential solutions to this issue are discussed.

引用

页码：95 / 113

页数：19

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