E-Commerce Concerns: Cross-Cultural Factors in Internet Marketing

被引：7

作者：

Tian, Robert Guang ^{[1
]}

Lan, Xuehua ^{[2
]}

机构：

[1] Medaille Coll, Dept Business Adm, Buffalo, NY 14211 USA

[2] Lijiang Coll, Sch Adm, Lijiang, Peoples R China

来源：

ECBI: 2009 INTERNATIONAL CONFERENCE ON ELECTRONIC COMMERCE AND BUSINESS INTELLIGENCE, PROCEEDINGS | 2009年

关键词：

cross-cultural; e-commerce; globalization; internet marketing;

D O I：

10.1109/ECBI.2009.55

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The development of E-Commerce has generated strong impacts oil world economy; the Internet together with many other factors fastens the process of the globalization. To be aware of and sensitive to the cultural differences is a major premise for the success in the world marketplace. This would apply to both traditional marketing and the new electronic based Internet marketing. This paper discusses and analyzes several key cross-cultural issues in the Internet marketing imperative from an anthropological perspective.

引用

页码：83 / +

页数：2

共 25 条

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