Predicting Internet/e-commerce use

被引：63
作者：
Sexton, RS [1 ]
Johnson, RA [1 ]
Hignite, MA [1 ]
机构：
[1] SW Missouri State Univ, Comp Informat Syst Dept, Springfield, MO 65802 USA
来源：
INTERNET RESEARCH | 2002年 / 12卷 / 05期
关键词：
Internet; business development; consumer behaviour;
D O I：
10.1108/10662240210447155
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Use of the Internet continues to grow at an explosive rate. While entertainment, education and communication serve as important applications of the Internet, e-commerce continues to emerge as an increasingly significant business phenomenon. However, little empirical research exists to identify factors that influence the extent to which individuals use the Internet and e-commerce. With the aid of survey research and a neural network, this study analyzes a wide range of variables in an attempt to identify accurate predictors of this usage. The results of the analysis identify gender, overall computer usage, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce.
引用
收藏
页码：402 / 410
页数：9
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