Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

被引：17

作者：

Ansari, Nabeel Younus ^{[1
]}

Anjum, Temoor ^{[2
,3
]}

Farrukh, Muhammad ^{[2
,4
]}

Heidler, Petra ^{[5
]}

机构：

[1] Air Univ Islamabad, Dept Business Adm, Multan Campus, Multan 60000, Pakistan

[2] Ilma Univ, Dept Business Adm, Fac Management Sci, Karachi 72400, Pakistan

[3] Limkokwing Univ Creat Technol, Ctr Postgrad Studies, Cyberjaya 63000, Malaysia

[4] Beijing Inst Technol, Sch Management & Econ, Beijing 100811, Peoples R China

[5] IMC Univ Appl Sci Krems, Dept Int Business & Export Management, A-3500 Krems, Austria

来源：

SUSTAINABILITY | 2021年 / 13卷 / 07期

关键词：

corporate social responsibility (CSR); customer pro-environmental behaviors (PEBs); customer engagement (CE); CORPORATE SOCIAL-RESPONSIBILITY; BRAND ENGAGEMENT; CO-CREATION; MEDIATING ROLE; CSR; LOYALTY; DETERMINANTS; IDENTIFICATION; PERFORMANCE; MODEL;

D O I：

10.3390/su13073781

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This paper aims to investigate the role of corporate social responsibility (CSR) in fostering customer's pro-environmental behavior (PEBs) through customer engagement (CE). Data collected from the hotel customers were analyzed through structural equation modeling. The present research findings reveal the significant role of CSR activities in positively influencing customer PEBs. Moreover, the results also suggest the mediation of CE in the relationship between CSR and customer PEBs. The current research findings offer significant implications that can be employed in developing a result-oriented marketing strategy in CSR activities that contribute to environmental protection and sustainability.

引用

页数：14

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