A review of international green power markets:: recent experience, trends, and market drivers

被引：71

作者：

Bird, L

Wüstenhagen, R

Aabakken, J

机构：

[1] Natl Renewable Energy Lab, Golden, CO 80401 USA

[2] SAM Private Equ, CH-8702 Zollikon, Switzerland

来源：

RENEWABLE & SUSTAINABLE ENERGY REVIEWS | 2002年 / 6卷 / 06期

关键词：

deregulation; green power marketing; green pricing; customer choice;

D O I：

10.1016/S1364-0321(02)00033-3

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification. (C) 2002 Elsevier Science Ltd. All rights reserved.

引用

页码：513 / 536

页数：24