Design aesthetics leading to m-loyalty in mobile commerce

被引：465
作者：
Cyr, Dianne [1 ]
Head, Milena
Ivanov, Alex
机构：
[1] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada
[2] McMaster Univ, Hamilton, ON L8S 4L8, Canada
[3] Simon Fraser Univ, Burnaby, BC V5A 1S6, Canada
来源：
INFORMATION & MANAGEMENT | 2006年 / 43卷 / 08期
关键词：
visual design; aesthetics; mobile commerce; technology acceptance model; enjoyment; m-loyalty;
D O I：
10.1016/j.im.2006.08.009
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Researchers have previously examined the technology acceptance model (TAM) in many contexts, including the Internet. More recently TAM has been enhanced to include a hedonic component of enjoyment but the effect has rarely been investigated in a mobile commerce context. In addition, specific antecedents of TAM related to design aesthetics have not been examined within the mobile domain. Our research filled these gaps, and discovered that visual design aesthetics did significantly impact perceived usefulness, ease of use, and enjoyment, all of which ultimately influenced users' loyalty intentions towards a mobile service. (c) 2006 Elsevier B.V. All rights reserved.
引用
收藏
页码：950 / 963
页数：14
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