Profilio: Psychometric Profiling to Boost Social Media Advertising

Profilio Company is a startup in its early business development stage that has developed a profiling solution for the field of paid social media advertising. In particular, the solution is designed for the enrichment of Customer Relationship Managements data and for segmentation of customer audiences. Three different Proof of Concepts with different clients have showed that the solution reduces the costs of paid social media advertising in different settings and with different advertising targets, especially starting from large audiences. In this paper we report the details about Profilio's business idea, the development of Profilio's technologies and the results of the Proof of Concepts.