The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men

Objectives. This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif. Methods. The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting. Results. At posttest, the odds of being a smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community. Conclusions. Despite modest success, further efforts are needed to reduce smoking among Vietnamese-American men.