This study analyzes the impact of need satisfaction on two types of customer brand attachment, namely the rosy-and blue-sides. In an integrated resort setting, customers are increasingly motivated through controlled, capable, and connected experiences across gambling and non-gambling facilities. Results corroborate that autonomy, competence, and relatedness need satisfaction differently and significantly influence rosy- and blue-side attachments toward the integrated resort brands. However, only the rosy-side brand attachment leads to revisit and positive word-of-mouth (WOM) intention. This paper also examines the mediating effect of customers' rosy-side brand attachment on the relationship between need satisfaction and behavioral intention. These findings emphasize the importance of attaining harmonious attachment for marketers and managers of integrated resort destinations.
机构:
Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, 4800 Calhoun Rd, Houston, TX 77004 USATaylors Univ, Lakeside Campus, Subang Jaya 47500, Selangor Darul, Malaysia
Back, Ki-Joon
;
Lee, Choong-Ki
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机构:
Kyung Hee Univ, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South KoreaTaylors Univ, Lakeside Campus, Subang Jaya 47500, Selangor Darul, Malaysia
机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Beldona, Srikanth
;
Miller, Brian
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机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Miller, Brian
;
Francis, Tiffany
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机构:
Univ Delaware, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Francis, Tiffany
;
Kher, Hemant V.
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h-index: 0
机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Dept Business Adm, Operat Management, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
机构:
Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, 4800 Calhoun Rd, Houston, TX 77004 USATaylors Univ, Lakeside Campus, Subang Jaya 47500, Selangor Darul, Malaysia
Back, Ki-Joon
;
Lee, Choong-Ki
论文数: 0引用数: 0
h-index: 0
机构:
Kyung Hee Univ, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South KoreaTaylors Univ, Lakeside Campus, Subang Jaya 47500, Selangor Darul, Malaysia
机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Beldona, Srikanth
;
Miller, Brian
论文数: 0引用数: 0
h-index: 0
机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Miller, Brian
;
Francis, Tiffany
论文数: 0引用数: 0
h-index: 0
机构:
Univ Delaware, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA
Francis, Tiffany
;
Kher, Hemant V.
论文数: 0引用数: 0
h-index: 0
机构:
Univ Delaware, Alfred Lerner Coll Business & Econ, Dept Business Adm, Operat Management, Newark, DE 19716 USAUniv Delaware, Alfred Lerner Coll Business & Econ, Hospitality Grad Studies, Newark, DE 19716 USA